Sponsorship Deals

Chelsea F.C. Have signed a new kit deal worth an estimated £40 million per year with Yokohama, the Japanese tyre manufacturer. No more Samsung. Nest season’s Chelsea will not have Samsung written across the body of the jersey for the first time in nine years. The new deal hugely overshadows the £18 million per year deal signed with the mobile device manufacturer. It stills seems small however when compared to Manchester United’s deal with US car manufacturer Chevrolet. That deal is worth roughly £50 million per year with a seven year contract, giving an overall yield of £350 million. Chelsea’s deal with Yokohama will give them around £200 million in total. Arsenal’s deal with Fly Emirates is worth £30 million per annum, which includes naming rights to the stadium until 2021, the deal will generate a total of £450 million for the north London club at the end of the 2018/2019 season. Real Madrid too have a deal with Fly Emirates, running for five years at an estimated £25(€34) million per annum, £125(€171) million estimated total. The total income of these four deals is a staggering £1.125(€1.542) billion. That isn’t even their biggest source of income.
Sources: BBC Sport